Studies conducted by social media marketing experts have revealed that vertical videos elicit greater viewer engagement than their landscape counterparts.
Armed with this insight, the initial measure to heighten the level of engagement for your personal or business-related videos is to record them in a portrait orientation.
In the event that you possess a landscape video that you aspire to upload onto Instagram, fret not; we shall elucidate on how to share them in a vertical orientation.
Consequently, the question arises: What is the procedure for posting vertical videos on Instagram?
Overview of Vertical Videos on Instagram
In recent times, videos have emerged as a more prominent form of content than static posts across various social media platforms, Instagram being no exception. The platform offers you the ability to share videos on your posts, reels, and stories, amplifying the potential for engagement and audience reach.
When utilized strategically, videos can work wonders for boosting engagement, increasing your follower base, and broadening your business’s outreach to potential clients.
However, it is crucial to ensure that your videos are being posted appropriately.
Vertical videos have a higher chance of being watched in their entirety as compared to horizontal ones, primarily due to the fact that most social media content is viewed on mobile devices. Furthermore, portrait videos appear larger on mobile screens and demand the viewer’s attention.
Consequently, it is advisable to capture videos in portrait mode to maximize their impact. However, in case you have already recorded a video in landscape mode and wish to share it on Instagram vertically, it is achievable with some tweaks to the settings. Third-party video editing apps can also help to resize the video for optimal viewing.
Let us delve into the details below.
Posting Vertical Videos on Instagram
To post a vertical video on Instagram, the simplest method is to adjust your camera settings and shoot the video in portrait mode. As mentioned earlier, Instagram favors vertical videos with 4:3 and 19:6 aspect ratios. To achieve this, go to your phone camera settings and adjust the aspect ratio accordingly.
Once that’s done, hold your phone vertically and record your video. After recording, follow the steps below to post the video on Instagram:
- Open the Instagram app on your mobile device.
- Tap the “+” button at the top.
- Tap “Post” at the bottom.
- Select the video you want to upload from your gallery.
- Press the “Next” button in the top right corner.
- Tap “Next” in the bottom right corner.
- Press “Share” to post the video.
Posting a Landscape Video Vertically on Instagram
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- Open the Instagram app on your mobile device.
- Tap the “+” button at the top.
- Select the “Post” option at the bottom.
- Select the video you want to upload from your gallery.
- Press the “Next” button in the top right corner.
- Tap the expand icon at the top.
- Tap “Next” at the bottom.
- Press “Share” to post the video.
Using Third-Party Video Editing Apps To Post Vertical Videos on Instagram
Expanding a landscape video to post it vertically on Instagram is possible, but there is a possibility that certain aspects of the video may appear distorted or misplaced, which may not be visually appealing.
Fortunately, there is an alternative solution available for those who want to post a landscape video in a vertical orientation on Instagram. This involves using third-party video editing applications such as Kapwing or VideoProc Converter to resize your video accordingly.
Wrapping Up
Posting vertical videos on Instagram can significantly increase engagement, and it’s essential to know how to do it. Shooting a video in portrait mode is the first step in creating a vertical video for Instagram. However, if you have a landscape video that you want to post vertically, you can tap on the expand icon before sharing it to fit the screen.
Another option is to use third-party video editing apps such as Kapwing or VideoProc Converter to resize the landscape video into a vertical orientation. These apps are easy to use and can help you create engaging content that stands out on Instagram.
It’s worth noting that the steps outlined above can also be applied when posting vertical photos on Instagram. By following these steps, you can ensure that your content is optimized for Instagram and will help you get the most out of the platform.
